BISQUIT

RICH IN CHARACTER

Digital content to raise the
brand’s image appeal and
relevance for aspiring young
South African men.

BISQUIT

RICH IN CHARACTER

Digital content to raise the
brand’s image appeal and
relevance for aspiring young
South African men.

CHALLENGE

Build a following for Bisquit, a relatively new player, by moving it from its traditional French positioning into a more progressive space, to resonate with status-conscious South Africans, and convert at shelf to grow market share.

INSIGHT

Through a series of target market immersions, we soon discovered that the image associated with the bottle you put on the table is a visible indication of your hustle and character.

SOLUTION

We produced rich video content for targeted sharing on digital channels to raise the brand’s image appeal and relevance for aspiring young South African men. Private VIP Influencer dinners at exclusive establishments with gourmet food paired with Bisquit provided rich and sharable content opportunities.

Supported with on premise activations and off premise promotions which incorporated QR technology and tasting cards to drive conversion. QR codes linked a classy cocktail book download.

Whalleys Creative Agency

RESULTS

0 %

Increase in vSOP sales
against annual target

RESULTS

0 %

Increase in vSOP sales
against annual target