Digital content to raise the brand’s image appeal and relevance for aspiring young South African men.
CHALLENGE
Build a following for Bisquit, a relatively new player, by moving it from its traditional French positioning into a more progressive space, to resonate with status-conscious South Africans, and convert at shelf to grow market share.
INSIGHT
Through a series of target market immersions, we soon discovered that the image associated with the bottle you put on the table is a visible indication of your hustle and character.
SOLUTION
We produced rich video content for targeted sharing on digital channels to raise the brand’s image appeal and relevance for aspiring young South African men. Private VIP Influencer dinners at exclusive establishments with gourmet food paired with Bisquit provided rich and sharable content opportunities.
Supported with on premise activations and off premise promotions which incorporated QR technology and tasting cards to drive conversion. QR codes linked a classy cocktail book download.