CLOVER
SAVING LIVES
BY AIDING EARLY
CANCER DETECTION
Disruptive campaign to raise
both awareness and funds.
CLOVER
SAVING LIVES
BY AIDING EARLY
CANCER DETECTION
Disruptive campaign to raise
both awareness and funds.
THE BRIEF
Reconnect with Clover’s audience with a meaningful message and
activity, making this year’s Breast Cancer Awareness Campaign
more disruptive and relevant.
INSIGHT
People are so scared at the potential of being diagnosed with
cancer, that they won’t even entertain the thought of preventative
screening – yet early detection is key to survival.
CREATIVE SOLUTION
Show that an early cancer diagnosis can be good news.
Leverage the disruptive historical tool of missing children
on milk cartons to draw attention to the cause and the
good news on every breakfast table in South Africa.
SALES RESULTS
pink pack sales achieved raising
widespread awareness
FUND RAISING RESULTS
donated to the PinkDrive to enable them to purchase their 5th mobile screening clinic